Pricing

Honest pricing, billed transparently

Organization seats are billed monthly on the web. The consumer plan is impulse-safe with a real free tier. No hidden continuity, no dark patterns, cancel anytime.

For organizations

Co-branded seats for breeders, shelters & clinics

One seat distributes a cited "What to Feed Your New Dog" resource to many new owners. Billed on the web (not the App Store), cancel anytime through a self-serve billing portal. Annual prepay (about two months free) is available and suits grant-funded budgets.

Breeders

Breeder Seat

$29 to $49 / mo
Founding rate from $29/mo · annual from $290/yr
  • Co-branded feeding resource (your name + uploaded logo)
  • Hand-out link and QR card
  • New-Owner Food-Safety Checklist, co-branded
  • Quarterly freshness note when a cited source updates
  • Cancel anytime, no contract
Clinics

Vet Clinic Seat

$79 to $99 / mo
Per location · annual from $990/yr
  • Co-branded owner resource + waiting-room QR template
  • Guide-the-Vet reference card set
  • Reinforces the owner-vet relationship
  • Optional onboarding, waivable for founding cohort
  • Cancel anytime, no contract
What is live today. The free quiz, free breed look-up, and free safety cards are available now and are co-brandable. The cited, refusing advisor that answers from the source corpus is in development and is not sold as a live capability yet. Seat checkout opens secure web billing for organization seats.
For dog owners

The consumer plan

Free to start. The breed look-up and the Breed Diet Risk Quiz are free and live. The paid plan is priced to be obviously worth it for an anxious owner, and it is education between vet visits, never a replacement for your vet.

Free

Free tier

$0
Always free
  • Free breed look-up
  • Free Breed Diet Risk Quiz, sourced result
  • Free Emergency First-Aid Card
  • Free Hypoglycemia Red-Flag Checklist
Depth

Toy & Small-Breed plan

$8.99/ mo
or $79.99 / year
  • Small-Dog Feeding-Frequency Estimator (a conservative floor, cited)
  • Small-mouth / dental diet library
  • Optional meal-spacing reminders (a convenience aid, not a safety device)
  • Guide-the-Vet reference cards
  • Sells convenience and depth, never safety information
The Hypoglycemia Red-Flag Checklist and the Emergency First-Aid Card are free and ungated for every user, forever. We do not paywall how to recognize that a dog is in trouble. They are never inside any paid tier.
A board-certified veterinary-nutrition consult commonly runs roughly $75 to $250 or more (approximate market range). BreedFuel is about $4.99/month with a free tier. BreedFuel is education, not a consult replacement, and it does not diagnose, treat, prevent, or cure anything. Educational, not veterinary advice. Confirm with your vet.
How billing works

Clear terms

Web checkout is for organization seats only; iOS consumer purchases must use Apple subscriptions inside the app.